General Manager Europe, Zespri
Bert Barmans is general manager for Europe at Zespri.
Head of Farming, Soil Association
Liz Bowles is head of farming at the Soil Association
Trading Director, Bama
Oyvind Brisa is trading director at Bama.
Chair, NFU Horticulture & Potatoes Board
Ali Capper is chairman of the NFU Horticulture & Potatoes Board.
Space Journalist and Broadcaster
Sarah Cruddas is an astrophysicist, journalist and broadcaster.
Brand manager for UK wholesale and foodservice, Total Produce
Charlie Hicks is brand manager for UK wholesale and foodservice at Total Produce.
Managing Director, Branston
James Truscott is managing director of Branston.
FPJ Live delegates will have a unique opportunity to play a round of golf on the world-famous Brabazon course at The Belfry ahead of the conference.
The 18-hole tournament, sponsored and organised by Henderson Brown Recruitment, will begin at 11am, with tee-off times every eight minutes afterwards.
The format will be Stableford ¾ handicap in four balls, and there will be prizes for the best individual, best team, longest drive, nearest the pin, as well as the bandit and bogey prizes.
Numbers are limited and are expected to book up fast, so reserve your place now to avoid disappointment. Participation in the tournament costs £105 and is additional to the delegate rate to attend the conference on 21 April.
For further details on the golf event, please contact Henderson Brown on 01733 235111.
FPJ Live delegates are invited to join us for complimentary drinks and snacks at The Belfry the evening before the event.
The informal get-together, which kicks off at 7pm, will allow delegates to chat over a drink and a burger in the beautiful surroundings of The Belfry Hotel.
Prizes from the golf event will also be handed out during the evening by Total Produce's Mark Player.
This session focuses on the UK retail and foodservice markets, looking at the latest consumer trends and what supermarkets, caterers and their suppliers can do to encourage shoppers to buy and eat more fresh produce. Speakers include James Walton, Chief Economist at the IGD and Tony Reynolds, Managing Director at Reynolds Catering Supplies.
Networking break, with coffee and refreshments, in the FPJ Live Expo area
This session looks at what the British trade can learn from innovative projects taking place in other countries. Chaired by FPJ MD Chris White, speakers include Oyvind Brisa, Trading Director of Norwegian fresh produce specialist Bama and Bert Barmans, General Manager Europe at Zespri.
This unique debate sees high-profile panellists discuss the major issues of the day, from pressure on supply to how to enthuse the public to eat more healthily.
Interactivity will be taken to a new level with in-debate audience participation via an app, and the opportunity to put questions and shape the discussion.
Speakers include AHDB Chief Executive Jane King, Worldwide Fruit Chief Executive Steve Maxwell and NFU Horticulture Board Chair Ali Capper.
Director, AC Goatham & Son
The UK Fruit & Vegetable Awards Lifetime Achievement Award will be presented to Clive Goatham, director of AC Goatham & Son
Networking buffet lunch in the FPJ Live Expo area
After lunch attention turns to issues around better growing and production.
In this session there will be the opportunity to hear the latest news boosting farms at production level.
Liz Bowles, Head of Farming at the Soil Association will outline an innovative new project helping growers improve their soils.
Space Journalist and Broadcaster Sarah Cruddas will reveal how the application of space technology could soon have practical ramifications for horticultural production.
Afternoon tea and coffee in the FPJ Live Expo area
This session focuses on how best to target consumers and what new methods suppliers and retailers can adopt to engage directly with the public and influence their eating habits.
Speakers include James Truscott, Managing Director of Branston and Total Produce UK Brand Manager for wholesale and foodservice, Charlie Hicks.
This final session of the day features a special one-on-one on-stage interview in which FPJ Editor Michael Barker will discuss a range of issues with Laurence Olins, Chairman of one of Britain's largest fresh produce suppliers, Poupart, and the British Summer Fruits campaign.
Subjects up for discussion will include the major issues affecting the modern supply landscape, and how successful marketing has hugely boosted sales and consumption of berries over the past decade.
Delegates will get their chance to put their own questions to Olins during the course of the debate.
Editor, Fresh Produce Journal
What are the key takeaways from this year's FPJ Live? The Fresh Produce Journal's editorial team summarise the key themes of the day's discussion and debate.